Work with Kristy

1 Girl Revolution

Structured media platform supporting podcast
publishing, storytelling, and donation engagement.

Case Study

Client Location

Detroit, Michigan

Launch Date

July 2022

Industry

Nonprofit Media & Storytelling

Scope

Custom WordPress Platform Build, Podcast RSS Integration, Content Publishing System, Donation & Payment Integration, Engagement Flow Structuring, & SEO Foundation Setup

Project Type

E-Commerce
Custom WordPress Website

Background

1 Girl Revolution is a nonprofit media organization focused on sharing stories of women making an impact in their communities. The platform required a structured digital system to support ongoing content publishing, podcast integration, and audience engagement.

The goal was to create a centralized media hub that organizes stories, integrates podcast content, and supports donation pathways while maintaining a clear and accessible user experience.

The Solution

I developed a structured WordPress platform designed to support content publishing, podcast integration, and donation engagement within a unified system.

A custom RSS integration was implemented to automatically pull in podcast episodes, creating a centralized media experience without requiring manual updates.

The platform also integrates donation functionality through structured payment workflows, allowing users to support the organization directly.

The result is a scalable media platform that balances storytelling, automation, and user engagement within a clear and organized framework, supported by on-page SEO strategies.

Key Outcomes

Scalable Media Infrastructure

The platform supports ongoing content publishing and podcast integration through automated RSS feeds and structured content management.

Unified Storytelling Platform

Stories, podcast episodes, and media content are organized within a centralized system that supports consistent publishing and user engagement.

Strengthened Nonprofit Credibility

The platform establishes a professional and organized presence that reinforces trust and supports mission-driven storytelling.

Clear Engagement & Donation Pathways

Structured donation flows and calls to action support audience engagement and financial contributions through clear user flow and interaction pathways.

Long-Term Sustainability

The system supports ongoing growth through scalable content architecture and automated media integration, reflecting a performance-focused build approach for long-term growth.

Client Feedback

“Kristy did a complete redesign of our old website and designed a second completely new website as well for our organization. We liked the original website we had, but I reached out to Kristy to see what recommendations she had for a redesign and I was blown away by her insight, creativity, and expertise. I ended up deciding to hire her to redevelop our old website, as well as design a second website from scratch. Kristy was swift in delivering both websites; she was thoughtful, creative and insightful; she listened to every detail/change I had; she was always available for questions/changes/issues with any of my websites; she is very professional and efficient, and is an overall incredible person. And a great person to work with! I can't recommend Kristy highly enough. She's amazing!”
Kate Bryan
Founder & CEO, 1 Girl Revolution
Detroit, Michigan

Tech Stack

Core Platform

Advanced Custom Fields - ACF — Dynamic Content Architecture

Used to structure case studies, program pages, and flexible content blocks across the site.

Cloudways — Hosting Platform

Supports performance, reliability, and scalability for the platform.

Elementor — Frontend Build System

Flexible page builder allowing client-friendly content updates and layout control.

WordPress — CMS Platform

Provides the foundation for a flexible, scalable website and content management system.

Forms & Payments

Fluent Forms — Forms & Lead Capture

Handles contact forms, lead capture, and workflow entry points.

Fluent Forms — Payment Add-On — Payment Processing

Handles payment processing and connects user submissions to course enrollment workflows.

Stripe — Payment Processing

Secure payment gateway used to process credit card transactions.

Learning & Automation

Mailchimp — CRM & Automation

Supports automated email sequences, onboarding flows, and ongoing user communication.

eCommerce

PayPal — Payment & Access Infrastructure

Enables secure transactions and triggers automated access to course content.

WooCommerce — eCommerce Platform

Core platform used to manage products, checkout flow, and overall store functionality.

Performance & SEO

SEOPress — SEO Management

Provides on-page SEO structure and metadata control to support search visibility.

Custom Development

Custom PHP / JS / CSS — Custom Development

Custom code used to extend functionality and support project-specific features.

Other

Custom Post Types (CPTs)

Custom Post Types extend WordPress with structured content models (like Properties, Listings, or Case Studies) that power scalable archives, templates, and dynamic data displays.

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