Work with Kristy

CobraHemp

A large-scale eCommerce website built to support product education,
regulatory compliance, and nationwide fulfillment.

cobrahemp multi device mockup

Case Study

Client Location

Corpus Christi, Texas

Launch Date

April 2023

Industry

eCommerce / Hemp & Wellness Products

Scope

Website Development, eCommerce Architecture, Product Organization, Compliance Structuring, SEO & Performance

Project Type

E-Commerce
Custom WordPress Website

Background

Cobra Hemp is a direct-to-consumer eCommerce brand selling hemp-derived cannabinoid products nationwide. The business required a robust online storefront capable of handling a large product catalog, customer education, compliance considerations, and multi-state shipping rules.

The project involved building a scalable eCommerce website that supports product sales, educational content, and regulatory clarity within a highly scrutinized industry.

The Solution

The website was built using a custom WordPress and WooCommerce approach designed to support a complex eCommerce operation within the hemp and cannabinoid space. The structure combines product organization with educational resources, helping customers understand product differences, legality, and usage considerations.

The build emphasizes clear product categorization, compliance-focused content, and operational flexibility, allowing the business to manage inventory, content, and shipping rules within a single, scalable system.

Key Outcomes

Scalable eCommerce Infrastructure

The website supports a large and varied product catalog across multiple cannabinoid categories, reflecting a well-structured eCommerce website built for scale.

Integrated Customer Education

Dedicated educational content helps explain cannabinoids, legality, and product differences, supporting informed purchasing decisions within a regulated eCommerce environment.

Clear Product Organization

Products are structured by category, brand, and cannabinoid type to improve navigation and discovery within a WooCommerce website.

Compliance-Aware Information Architecture

The site communicates shipping eligibility and legal considerations clearly, reinforcing the importance of a compliance-focused website structure.

Stable Platform for a Regulated Industry

The build provides a dependable foundation capable of supporting ongoing updates in a changing regulatory environment, backed by long-term site performance and support.

Tech Stack

Core Platform

Advanced Custom Fields - ACF — Dynamic Content Architecture

Used to structure case studies, program pages, and flexible content blocks across the site.

Cloudways — Hosting Platform

Supports performance, reliability, and scalability for the platform.

Oxygen — Frontend Build System

Advanced visual builder used for structured, performance-focused WordPress development.

WordPress — CMS Platform

Provides the foundation for a flexible, scalable website and content management system.

Forms & Payments

Fluent Forms — Forms & Lead Capture

Handles contact forms, lead capture, and workflow entry points.

eCommerce

WooCommerce — eCommerce Platform

Core platform used to manage products, checkout flow, and overall store functionality.

Performance & SEO

SEOPress — SEO Management

Provides on-page SEO structure and metadata control to support search visibility.

Custom Development

Custom PHP / JS / CSS — Custom Development

Custom code used to extend functionality and support project-specific features.

Looking to build a structured, scalable platform for your business?

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