Work with Kristy

Houston ISD Foundation

A mission-driven nonprofit platform built to support grants,
scholarships, and donor engagement at scale.

hisd foundation multi device mockup

Case Study

Client Location

Houston, Texas

Launch Date

September 2020

Industry

Nonprofit / Education Foundation

Scope

Custom WordPress Nonprofit Platform, Fundraising & Donor Engagement Architecture,Campaign & Content Structuring, SEO & Performance Optimization

Project Type

Custom WordPress Website

Background

The Houston ISD Foundation serves one of the largest public school districts in the country. The organization needed a website that would:

  • Clearly communicate its mission and impact

  • Promote grants and scholarship initiatives

  • Support donation campaigns

  • Highlight community partnerships

  • Provide accessible contact and leadership information

The digital presence had to balance emotional storytelling with institutional credibility.

The Solution

The build focused on clarity, impact communication, and structured donor pathways, supported by a custom WordPress development approach.

  • Clear mission-forward homepage architecture

  • Dedicated grant and scholarship sections

  • Campaign-focused content blocks (e.g., Relief Fund)

  • Integrated donation calls-to-action

  • Leadership and board presentation

  • Structured contact and inquiry systems

Visual design emphasized student imagery, impact statistics, and campaign highlights while maintaining nonprofit professionalism.

Key Outcomes

Mission-Centered Content Architecture

The homepage and interior pages were structured around impact messaging, ensuring visitors immediately understood the foundation’s purpose.

Campaign & Fund Structuring

Dedicated sections for relief funds, innovation grants, and scholarships provided clarity around giving initiatives.

Donor Conversion Pathways

Strategically placed donation calls-to-action supported fundraising objectives and improved conversion-focused user journeys.

Institutional Credibility Presentation

Leadership, mission, and organizational information were structured to reinforce trust and transparency.

Impact-Focused Storytelling

Statistics, student imagery, and video integration supported emotional connection while maintaining clarity.

Scalable Nonprofit Framework

The WordPress foundation supports future campaign additions, event promotions, and content updates, backed by a scalable performance framework.

Client Feedback

“Kristy did a great job transitioning our webpage for HISD Foundation after our prior designer/host went out of business. She was patient, listened and problem-solved the whole way through. She’s great at trouble shooting and implements feedback well.”
Katherine Smith
Executive Director, HISD Foundation
Houston, Texas

Tech Stack

Core Platform

Advanced Custom Fields - ACF — Dynamic Content Architecture

Used to structure case studies, program pages, and flexible content blocks across the site.

Oxygen — Frontend Build System

Advanced visual builder used for structured, performance-focused WordPress development.

WordPress — CMS Platform

Provides the foundation for a flexible, scalable website and content management system.

Forms & Payments

Fluent Forms — Forms & Lead Capture

Handles contact forms, lead capture, and workflow entry points.

Performance & SEO

SEOPress — SEO Management

Provides on-page SEO structure and metadata control to support search visibility.

Looking to build a structured, scalable platform for your business?

Start Your Project
menuchevron-downarrow-right