Work with Kristy

MAC Worldwide Inc.

A professional portfolio website built to showcase a
global casting career with clarity, credibility, and industry alignment.

Case Study

Client Location

Detriot, Michigan

Launch Date

February 2025

Industry

Media & Entertainment

Scope

Website Development, Content Architecture, Portfolio Structuring, SEO & Performance

Project Type

Custom WordPress Website

Background

This project involved a full website build for a television casting director with decades of experience in unscripted and reality television. The site needed to clearly communicate professional credentials, body of work, and industry expertise while serving as a central reference point for networks, production companies, and collaborators.

The goal was to create a polished digital presence that reflects the depth of experience behind the brand and supports ongoing visibility within the television industry.

The Solution

The website was built using a custom WordPress development approach to present a high-profile casting career in a clear, structured, and authoritative format. The site organizes experience, credits, and areas of expertise in a way that is easy to navigate while maintaining a professional editorial tone.

The structure supports both quick reference for industry professionals and deeper exploration of casting philosophy, development experience, and production work.

The build is supported by a strong technical foundation for performance, usability, and long-term SEO optimization.

Key Outcomes

Clear Presentation of Industry Credentials

Decades of casting and production experience are organized into a structured, readable format.

Professional Personal Brand Platform

The site provides a centralized, credible digital presence aligned with industry expectations.

Improved Discoverability for Networks and Producers

Key information, credits, and contact pathways are easy to access without friction.

Scalable Framework for Ongoing Career Growth

The site supports ongoing updates as new projects, collaborations, and credits are added.

Consistent Editorial Tone

Content structure reinforces authority and experience without relying on promotional language.

Tech Stack

Core Platform

Advanced Custom Fields - ACF — Dynamic Content Architecture

Used to structure case studies, program pages, and flexible content blocks across the site.

Cloudways — Hosting Platform

Supports performance, reliability, and scalability for the platform.

Oxygen — Frontend Build System

Advanced visual builder used for structured, performance-focused WordPress development.

WordPress — CMS Platform

Provides the foundation for a flexible, scalable website and content management system.

Forms & Payments

Fluent Forms — Forms & Lead Capture

Handles contact forms, lead capture, and workflow entry points.

Performance & SEO

SEOPress — SEO Management

Provides on-page SEO structure and metadata control to support search visibility.

Custom Development

Custom PHP / JS / CSS — Custom Development

Custom code used to extend functionality and support project-specific features.

Looking to build a structured, scalable platform for your business?

Start Your Project
menuchevron-downarrow-right