Work with Kristy

One Girl Revolution

Custom WordPress eCommerce Website for a
Nonprofit Organization, Structured for Content,
Products, and Community Engagement

Case Study

Client Location

Detroit, Michigan

Launch Date

December 2022

Industry

Nonprofit / Media & Advocacy

Scope

Custom WordPress eCommerce Website Build, Product Integration, Content Architecture, Donation & Payment Processing, & SEO Foundation Setup

Project Type

Custom WordPress Website

Background

One Girl Revolution is a nonprofit organization dedicated to sharing stories of women and girls making an impact while also offering products that support its mission.

The organization required a centralized digital platform to support storytelling, nonprofit initiatives, podcast content, and product sales within a single cohesive system.

The challenge was to balance content, commerce, and mission-driven messaging without overwhelming users or fragmenting the experience.

The goal was to create a structured platform that integrates storytelling and eCommerce, while supporting community engagement and organizational growth.

The Solution

The project focused on building a structured WordPress platform that integrates content, eCommerce functionality, and nonprofit engagement into a cohesive user experience.

A centralized content architecture was implemented to organize stories, podcast content, and organizational messaging, allowing users to explore content in a clear and intuitive way.

An eCommerce system was integrated to support product sales, with streamlined purchasing and payment processing aligned with the organization’s mission.

The platform was designed to balance storytelling and commerce, ensuring users can engage with content while also supporting the organization through purchases and donations.

The site was built on a scalable framework, allowing for continued expansion of content, products, and nonprofit initiatives over time.

Key Outcomes

Integrated Content and eCommerce Platform

Calls to action support fundraising efforts and product purchases, aligned with structured on-page SEO and content strategies.

Structured Product and Payment System

An eCommerce system supports product purchases and payment processing in a streamlined, user-friendly flow.

Clear Communication of Mission and Offerings

Content and product messaging are organized to reinforce the organization’s purpose while supporting engagement.

Scalable Content and Product Management

The platform allows for ongoing addition of stories, media, and products through a structured CMS, reflecting a performance-focused build approach.

Professional Nonprofit Platform for Growth

The rebuild establishes a credible, organized digital presence that supports long-term visibility, engagement, and revenue generation.

Client Feedback

“Kristy did a complete redesign of our old website and designed a second completely new website as well for our organization. We liked the original website we had, but I reached out to Kristy to see what recommendations she had for a redesign and I was blown away by her insight, creativity, and expertise. I ended up deciding to hire her to redevelop our old website, as well as design a second website from scratch. Kristy was swift in delivering both websites; she was thoughtful, creative and insightful; she listened to every detail/change I had; she was always available for questions/changes/issues with any of my websites; she is very professional and efficient, and is an overall incredible person. And a great person to work with! I can't recommend Kristy highly enough. She's amazing!”
Kate Bryan
Founder & CEO, One Girl Revolution
Detroit, Michigan

Tech Stack

The platform was built using a flexible WordPress stack designed to support content-driven nonprofit platforms and long-term scalability.

Core Platform

Cloudways — Hosting Platform

Supports performance, reliability, and scalability for the platform.

Elementor — Frontend Build System

Flexible page builder allowing client-friendly content updates and layout control.

WordPress — CMS Platform

Provides the foundation for a flexible, scalable website and content management system.

Forms & Payments

Fluent Forms — Forms & Lead Capture

Handles contact forms, lead capture, and workflow entry points.

Fluent Forms — Payment Add-On — Payment Processing

Handles payment processing and connects user submissions to course enrollment workflows.

eCommerce

WooCommerce — eCommerce Platform

Core platform used to manage products, checkout flow, and overall store functionality.

Performance & SEO

SEOPress — SEO Management

Provides on-page SEO structure and metadata control to support search visibility.

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