Work with Kristy

PC Dezigns

Visual portfolio platform built to
showcase custom fabrication and installation work.

pc dezigns multi device mockup

Case Study

Client Location

Montgomery, Texas

Launch Date

June 2022

Industry

Custom Fabrication / Creative Installations

Scope

Custom WordPress Website, Portfolio Architecture & Content Structuring, Photo & Video Integration, SEO & Performance Optimization

Project Type

E-Commerce
Custom WordPress Website

Background

PC Dezigns specializes in custom-built environments, fabrication work, and unique installations ranging from entertainment spaces to custom cabinetry and specialty builds.

The business needed a professional digital presence that could:

  • Showcase highly visual, project-based work

  • Highlight craftsmanship and creativity

  • Support both photo and video content

  • Provide a clear contact pathway for custom inquiries

  • Establish credibility beyond social media

The previous online presence did not effectively organize or present the breadth of completed projects.

The Solution

The website was built as a structured visual portfolio platform designed to emphasize craftsmanship and custom work.

Key components included:

  • Dedicated “Our Work” gallery system

  • Organized photo and video sections

  • Visual grid layout for project-based browsing

  • Embedded video support for installation showcases

  • Clear inquiry calls-to-action throughout the portfolio

  • Brand-forward design aligned with bold, custom fabrication aesthetics

The layout prioritized strong imagery while maintaining clarity and usability.

Key Outcomes

Structured Visual Portfolio System

The organized gallery layout allowed visitors to easily browse a wide range of custom builds, supported by a performance-optimized structure for fast loading and smooth interaction.

Integrated Photo & Video Content

Supporting both images and video provided deeper insight into craftsmanship and project execution.

Clear Conversion Pathway

Strategically placed “Get in Touch” calls-to-action created a clear conversion pathway, encouraging direct project inquiries.

Elevated Brand Perception

The professional presentation reinforced PC Dezigns as a serious custom fabrication business rather than a hobbyist operation.

Centralized Project Showcase

The platform served as a consolidated digital portfolio beyond social media channels.

Tech Stack

Core Platform

Cloudways — Hosting Platform

Supports performance, reliability, and scalability for the platform.

Oxygen — Frontend Build System

Advanced visual builder used for structured, performance-focused WordPress development.

WordPress — CMS Platform

Provides the foundation for a flexible, scalable website and content management system.

Forms & Payments

Fluent Forms — Forms & Lead Capture

Handles contact forms, lead capture, and workflow entry points.

eCommerce

WooCommerce — eCommerce Platform

Core platform used to manage products, checkout flow, and overall store functionality.

Performance & SEO

SEOPress — SEO Management

Provides on-page SEO structure and metadata control to support search visibility.

Custom Development

Custom PHP / JS / CSS — Custom Development

Custom code used to extend functionality and support project-specific features.

Looking to build a structured, scalable platform for your business?

Start Your Project
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