Work with Kristy

Solo Wheelchairs & Scooters

A structured accessibility-focused website built to support product clarity
and customer confidence.

Case Study

Client Location

Houston, Texas

Launch Date

October 2020

Industry

Medical Equipment / Mobility Retail

Scope

Custom WordPress & WooCommerce Platform, Product Taxonomy & Catalog Architecture, Accessibility-Focused UX & Checkout Flow, SEO & Performance Optimization

Project Type

E-Commerce
Custom WordPress Website

Background

Solo Wheelchairs & Scooters required a digital platform that prioritized clarity, usability, and trust. Customers in the mobility space often require straightforward information and confident purchasing pathways.

The website needed to:

  • Clearly categorize mobility products

  • Provide detailed product information

  • Support secure transactions

  • Maintain accessibility-focused usability

This was not about flashy design — it was about practical clarity and reliability.

The Solution

The build centered on structured product architecture and accessible browsing.

  • Categorized product taxonomy for wheelchairs, scooters, and accessories

  • Clean product templates emphasizing specifications and clarity

  • Streamlined navigation for ease of use

  • Secure checkout configuration

  • Structured contact pathways for inquiries

  • SEO-aligned product and category hierarchy

The design approach emphasized readability and simplicity, ensuring customers could navigate with minimal friction.

Key Outcomes

Clear Product Categorization

Mobility products were organized into intuitive categories, improving discoverability and simplifying comparison.

Accessibility-Focused Usability

Navigation and layout prioritized readability and straightforward user flow for a diverse customer base.

Secure E-Commerce Framework

WooCommerce architecture supported stable transactions and reliable order processing.

Structured Product Presentation

Product templates emphasized specifications and essential details to support informed purchasing decisions and a clear conversion pathway.

SEO-Optimized Shop Structure

Category and product hierarchy were aligned to support organic search visibility and long-term scalability.

Stable Retail Foundation

The WordPress and WooCommerce framework provided a manageable system for ongoing inventory updates and expansion, supported by a performance-optimized foundation for speed and reliability.

Client Feedback

“Kristy was extremely knowledgeable and helpful with building a website for my business. I would highly recommend to anyone needing web design/marketing for their business.”
Antonio Solano
Owner, Solo Wheelchairs & Scooters
Houston, Texas

Tech Stack

Core Platform

Advanced Custom Fields - ACF — Dynamic Content Architecture

Used to structure case studies, program pages, and flexible content blocks across the site.

Oxygen — Frontend Build System

Advanced visual builder used for structured, performance-focused WordPress development.

WordPress — CMS Platform

Provides the foundation for a flexible, scalable website and content management system.

Forms & Payments

Fluent Forms — Forms & Lead Capture

Handles contact forms, lead capture, and workflow entry points.

eCommerce

PayPal — Payment & Access Infrastructure

Enables secure transactions and triggers automated access to course content.

WooCommerce — eCommerce Platform

Core platform used to manage products, checkout flow, and overall store functionality.

Performance & SEO

SEOPress — SEO Management

Provides on-page SEO structure and metadata control to support search visibility.

Custom Development

Custom PHP / JS / CSS — Custom Development

Custom code used to extend functionality and support project-specific features.

Looking to build a structured, scalable platform for your business?

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