Work with Kristy

Theiss Landscape Works

Conversion-driven landscaping platform built to generate qualified
local leads across multiple service lines.

theiss landscape works multi device mockup

Case Study

Client Location

Hockley, Texas

Launch Date

April 2021

Industry

Landscaping & Outdoor Construction

Scope

Custom WordPress Website, Service-Based Architecture & Content Structuring, Local SEO & Lead Generation Framework, SEO & Performance Optimization

Project Type

Custom WordPress Website

Background

Theiss Landscape Works needed a professional website that reflected their longevity, credibility, and full scope of services. Their previous presence did not clearly separate service categories or support local SEO visibility across multiple Texas service areas.

Theiss Landscape Works is a family-owned landscaping company serving Hockley, Texas and surrounding areas for over 40 years. The goal was to modernize their digital presence while clearly segmenting services across residential landscaping, hardscaping, irrigation, commercial work, and home builder partnerships.

The site was built with structured service pages, location-driven content, testimonial integration, and a visual gallery system designed to highlight craftsmanship and generate consultation requests.

The Solution

The website was built as a structured service-based architecture with:

  • Dedicated service pages (Landscaping, Hardscaping, Irrigation, Residential, Commercial, Home Builders)

  • Local service area targeting across multiple Texas cities

  • Strong calls-to-action for consultation booking

  • Visual project gallery to demonstrate quality workmanship

  • Testimonial integration for credibility

  • Clean navigation separating residential and commercial services

  • Conversion-focused layout with repeated consultation prompts

Key Outcomes

Clear Service Segmentation

Dedicated service pages for landscaping, hardscaping, irrigation, residential, commercial, and home builder services reduce visitor confusion and guide users to the right solution quickly.

Improved Local SEO Structure

Strategically structured service and service-area content supports stronger visibility across Hockley and surrounding Texas markets, built on a performance-optimized foundation for fast load times and scalability.

Stronger Visual Authority

A project-driven gallery system highlights craftsmanship and reinforces credibility through real-world installations and before-and-after work.

Higher Conversion Focus

Strategically placed consultation calls-to-action create a clear conversion pathway, simplifying the inquiry process and encouraging visitors to request estimates.

Professional Brand Alignment

The modernized design reflects the company’s 40+ years of experience while positioning them as a trusted, established leader in their market.

Tech Stack

Core Platform

Advanced Custom Fields - ACF — Dynamic Content Architecture

Used to structure case studies, program pages, and flexible content blocks across the site.

Oxygen — Frontend Build System

Advanced visual builder used for structured, performance-focused WordPress development.

WordPress — CMS Platform

Provides the foundation for a flexible, scalable website and content management system.

Performance & SEO

SEOPress — SEO Management

Provides on-page SEO structure and metadata control to support search visibility.

Custom Development

Custom PHP / JS / CSS — Custom Development

Custom code used to extend functionality and support project-specific features.

Looking to build a structured, scalable platform for your business?

Start Your Project
menuchevron-downarrow-right