A structured plastic surgery platform designed to
reinforce medical authority and consultation-driven conversions.
Yee Plastic Surgery required a professional digital presence capable of:
Organizing procedures by body area (Body, Breasts, Face, Skin)
Presenting before-and-after results
Reinforcing board certification and professional affiliations
Supporting consultation requests
Providing patient resources and documentation
Plastic surgery websites must communicate precision, discretion, and credibility. Visual design cannot overpower medical authority.
The build focused on structured procedure categorization and patient flow, supported by a custom WordPress development approach.
Procedure grid segmented by body area
Dedicated pages for surgical and non-surgical services
Integrated patient resource section (forms, financial agreements, CareCredit)
Before-and-after gallery integration
Prominent “Meet Dr. Yee” authority section
Testimonial placement to reinforce trust
Clean footer with credentials and association logos
The visual system leaned clinical and refined, using contrast, structured blocks, and minimal ornamentation to support trust.
Services were clearly organized into Body, Breasts, Face, and Skin categories, reducing friction for prospective patients researching options.
Board certification, professional affiliations, and surgeon biography were prominently structured to reinforce medical credibility.
Case imagery and procedural results were embedded within the service structure to support informed decision-making.
Calls-to-action were consistently positioned to guide visitors toward booking consultations through conversion-focused search and content pathways.
Dedicated patient document sections and financing integration supported operational clarity.
Layout and content hierarchy supported discretion and patient trust, backed by a performance-optimized framework for fast and reliable access across devices.
Used to structure case studies, program pages, and flexible content blocks across the site.
Advanced visual builder used for structured, performance-focused WordPress development.
Provides the foundation for a flexible, scalable website and content management system.
Handles contact forms, lead capture, and workflow entry points.
Provides on-page SEO structure and metadata control to support search visibility.
Custom code used to extend functionality and support project-specific features.
